ACM Gia Dinh 2022 - Tich Tich Tinh Tang

"Long ago in a distant universe, fairy tales, legends, ancient gods,... all co-exist and prosper..."

ACM Gia Định 2022: Tích Tịch Tình Tang is an algorithm-focused academic competition held in Ho Chi Minh City. Contestants are faced with practical problems in the form of puzzles, a true test of their logical analysis and teamwork abilities.

With a twist of the folklore theme, we want to introduce students to the rich world of Vietnamese classical literature, at the same time promoting other fine cultures and traditional values of the country.

Wordmark

Colors

Typography

Illustrations

In addition to the signature blueprint grid pattern, we used Comicola’s Dai Việt vector illustrations collection. Other graphics were designed with cultural accuracy in mind, with a lighthearted doodle look.

Worldbuilding

An integral part of the competition’s rollout revolved around tri-weekly posts promoting the unique fantasy setting. The storyline was carefully weaved into a continous narrative featuring heroes, foes and the world at stake.

Folklore Podcast

To promote ancient cultural ideals, we also ran a series of video podcasts. Collaborators shared lesser-known folktales from across the lands - be it magical or anchored in reality.

Explainer Video

The competition consists of two stages, with the second being the final face-off. To better visualize its ruleset, we created an explainer-style video to accompany the host's spoken instructions.

Contestant Materials

The event also featured themed contestant IDs, scorecards, and other necessities. These materials followed the overall theme to ensure a coherent visual experience for participants.

Final Thoughts

Creating a cohesive brand for ACM Gia Định 2022 - Tích Tịch Tình Tang was a rewarding journey that celebrated Vietnamese folklore through a competitive platform. Each piece of collateral was designed to capture the essence of this cultural adventure, bringing it to life for both participants and spectators.