| Collaborator |
|
| Year | 2024 |
| Mentor | Ms. Lê Thị Thanh Bình |
| Project | FPT University HCM Capstone Project |
| Timeframe | 130hrs over 16 weeks |
Overview
Chiptune is a mobile music streaming app designed to make music discovery fun in the form of personalized playlists ("Stations"), unique user insights & community features.
It's our very own attempt at building a cultured, creative and strong music listening communities for enthusiasts.
A music streaming platform for users that love discovering new tunestracking their statisticsreading community newssharing listening highlights
Listen with purpose
Chiptune improves everyone's music listening experience by introducing additional ways to start listening.
Track & share listening highlights
Gain access to unique statistics and insights, ready to be shared at any time.
Connect with global music enthusiats
Browse community discussions, fan content and get updates from friends without leaving your music app.
Timeline
(Click/tap to navigate)Ideas
Chiptune was originally conceived as a "companion" app with gamification features and styled as a pixel art game.
The idea was deemed too niche.
By the third week, we'd abandoned the gamified rewards concept and pursued a more traditional app structure.
4 out of 5 people listen to music using a streaming service.
An online music streaming service allows users to listen to music on demand, by paying a subscription fee.
Despite impressive economic potential, for many users, just listening on streaming apps is not enough.
Chiptune attempts to bridge the gap between "official" music content and "fan-made" music content.
We call these users "active listeners". Active listeners are those who:
Our estimates put this category of listeners at 15-20% of global paid users:
And what are they saying?
Who are these users?
Dat Truong
Content Creator based in Da Nang • 25 y/o • Single
Dat is an avid listener eager to discover unique genres and expand his diverse library. He’s frustrated with algorithms that offer repetitive suggestions and wants reliable recommendations that align with his tastes, without overwhelming him.
- Pain Points: Overwhelmed by options; dissatisfied with mainstream recommendations.
- Needs: A platform that offers diverse, yet relevant, music suggestions and tools for better organization.
Linh Tran
Digital Marketer based in Saigon • 22 years old • Single
Linh loves sharing music discoveries with others and seeks a platform that connects her with like-minded fans. She’s frustrated by scattered community content and desires a centralized space for music discussions and updates.
- Pain Points: Difficulty in accessing all relevant community content in one place.
- Needs: A platform that integrates social interactions with music discovery, enabling real-time connections with fellow listeners.
Dynamic Content
Many sections on Chiptune use dynamic colors based on album art. We celebrate each song's unique aesthetic, giving users a personalized, immersive experience that complements the app’s design without being confined to a single color scheme.
Here's what some of my recent listens would look like on Chiptune:
(Yes, they update in real time)
Shareable Assets
Chiptune makes it fun to share your own listening highlights by automatically generating designs based on the type of content being shared.
Sitemap
Profile Setup
Chiptune asks a few simple questions to automatically configure listening preferences.
Listen
Default welcome page. Designed to get the user listening as quickly as possible.
Now Playing
While listening, users can swipe up from the drawer menu to reveal upcoming tracks, lyrics & song information.
Stations
Personalized playlists designed to help users explore a specific genre/artist. Users can “tune” a station’s tracklist by quickly previewing and voting on song snippets. This way, recommendations are always relevant to and controllable by the user.
Mix
“Mix” is a shared playlist that combines multiple user’s music taste. This enables easy music sharing between friends.
Artist Information
Everything related to the artist: top songs, new releases, news, discussions, etc. Users can also quickly see relevant statistics and how much they listen to that artist compared to other users.
Album Information
On any album, the user can see their listening statistics, browse social media discussions, and read reviews for that album.
Statistics
A dashboard where users can view their listening statistics and insights, including their most listened to songs, artists, albums, and genres.
Friends
Chiptune incorporates social elements, allowing users to connect with friends, share their favorite tracks, and get the latest updates and recommendations.
Prototype
(Vietnamese voiceover)Getting Started
Standard task flow for first-time users.
Listening Experience
Screens and features designed to make listening more fun.
Browsing & Discovery
Screens designed for artist, album, genre information, etc.
Statistics & Insights
Stats, trends, and personalized suggestions, designed to encourage music discovery and sharing among friends.
Social Features
Managing friends and getting the latest updates from them.
User Testing
#MyChiptune
A limited-time event providing users with a summary of their activity over the past 6 months. The intention is to establish Chiptune as a unique music listening brand, creating FOMO (fear of missing out) for non-users.
What's your music cocktail?
At the end of the #MyChiptune report, the user is assigned a special drink inspired by their unique listening personality.
